We will not sell your personal details onto a third party – advertisers on our site may have access to your behaviour via cookies, but not your data.
We place ads based on where they perform best – if a page happens to sell lots of computer games, we will advertise more computer games on that page. That’s reasonable right?
We will not use behavioural targeting unreasonably – if you go to a site about watches we will assume you are interested in watches. It’s not a sinister action, it just makes sense. You don’t have to buy the watches any more than you have to buy anything else! We won’t behaviourally target anything that might embarrass you, and you always have the option to opt out.
We request that you don’t use ad blockers – contrary to popular belief we do sometimes get paid for you just seeing advertising without you clicking or buying anything. If you like our site, please don’t block our ads – it’s an easy way for you to pay us for using it without it costing you anything.
We run more ads than it is reasonable to keep track of, therefore if you have a complaint about an ad for any reason, please get in touch with us and let us know and we will do what we can about it – it’s not in our interests to displease our users.
We do not allow auto-initiated sound – that means ads are not allowed to have the sound switched on when the page loads. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible.
We do not allow ads which make you download anything (especially viruses!), or which break the site in anyway. If you see an ad which does this, please let us know and we will hunt it down and switch it off as soon as possible.