The launch of the UAE’s first independent digital banking platform. An idea that started on a blank piece of paper, just with the desire and purpose to bring banking to the unbanked. From naming, to brand development , to logo design, to app and website design ( U/X and C/X) to communication to product development. We lived and breathed every aspect of a brand that has disrupted the market and continues to transform the industry. As of now there is a waiting list of over 30k people waiting to be on-boarded as customers. That is what success can look like.